Acquisition is Easy. Retention is Hard.
Acquiring new customers used to be really hard in SaaS. Most companies were limited to either banner ads via Google AdWords, or SEO. Today, getting tons of new users isn’t… Keep reading
How to Build a Best-in-Class Onboarding Experience
User onboarding is how you lay out the welcome mat to introduce new users to your product, show them the ropes, and help them succeed from day one. I’ve built… Keep reading
Marketing to Your First 100 Customers
The beauty of SaaS is that it scales. When you have thousands of customers, you have hundreds of thousands of data points that you can use to test, measure, and… Keep reading
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An Inside Look at a Successful Early Access Survey
Early Access Liftoff 🚀 surveys are your chance to get rich data to inform how you build new products and features. Early access is designed to help you identify the… Keep reading
Don’t Make This Common Mistake With Your Startup Business Model
The early decisions you make around your business model have teeth later on. I talked about this a couple years ago in an interview with Groove: “We used to have… Keep reading