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Ah, pricing—the core of your business. Your pricing page is where the magic happens. It’s where you show your potential customers that your service is worth their dollars. Your pricing page is where y...
One aspect of startups that the ecosystem is getting better at is designing our startups for learning from our customers to find product/market fit. Steve Blank and Eric Ries helped popularize these...
Artboard naming should be a science. Gone are the days of “Homepage_final_FINAL_copy6," long live consistent processes and conventions. The post How to choose an artboard naming convention appeared fi...
When Matt Ogle and his team at Spotify launched Discover Weekly, the company’s game-changing “made for you” playlist, they accidentally shipped a few bugs. As a result, the algorithm suggested songs t...
Improving product adoption has an outsized impact on customer retention, user engagement, and revenue. It's one of the most important metrics SaaS growth, regardless of company size. Here are 5 proven...
Few tasks are more soul-destroying than manual data entry. Inputting prospect information into a database is repetitive, boring, and takes a ton of time. Not to mention the room for human error. If yo...
(This is a sponsored post.) Design systems help product teams to approach design with a system in mind. But not all design systems are equally effective. Some design system help product teams create c...
It’s hard to find a hotter product trend than the idea of turning your product into a platform. And it’s not without good reason: it's a great way to tap into new audiences and expand your market shar...
When you’re running your SaaS business, dealing with a huge glossary of financial terms daily, it’s to be expected that you might occasionally get two terms with similar meanings mixed up. You might c...
Even if you didn’t study graphic design at art school, you might know a few famous names. With over a century of commercial art direction, there are plenty more names to discover. People who have done...
I just finished reading Creativity, Inc., by far the best book I've read on developing a culture of creativity within an organization. Written by Ed Catmull, co-founder and president of Pixar Animati...
I'm a firm believer that the best product managers understand that mastering the discipline requires deeply excelling at both the art and science of product management. When you start your career in...
In life and in business, we talk a lot about trade-offs. We learn that we can’t have it all, that there are certain things we need to sacrifice to get ahead in life. And as a Latinx person, that often...
Design systems can be incredibly helpful. They provide reusable elements and guidelines for building a consistent “look and feel” across products. As a result, users can take what they learned from on...
Inspiring, confident, and creative are all traits you’d likely expect of strong design leaders, and these qualities are absolutely necessary. But how do they inspire with confidence and creativity? Wi...
One of my favorite marketing quotes is from Peep Laja of CXL. He wrote, “Other people’s A/B tests are other people’s solutions to other people’s problems. Your website has specific problems, not gener...
Does in-app messaging really improve user retention? We analyzed real Appcues customer data to find the answer. Learn how we isolated the right variables and measured the impact of Appcues on 1-day an...
As product designers, we aspire to build product experiences that are not only useful (solve a real pain point for our users) and usable (effortlessly allow our users to accomplish their goal), but u...
Check out this excerpt from Chroma's new design system guide, Design Systems for Developers. The post How to test your design system appeared first on Inside Design.