5 Habits to Building Better Products Faster
"The most important thing to realize when building a new product is that all your assumptions are wrong. In this book, Hiten walks you through each step of building a great product, starting from ground zero." —David Cancel, CEO at Drift
Optimize Your Startup for Speed
Your product team needs these habits to grow the business faster
Most people begin product development making the same fatal mistake: they try to build something that their customers want.
They assume that there’s one right answer to what their customers actually want.
Reality is much messier and will continually surprise you.
I’ve built five multimillion dollar products over the last 14 years, and I’ve done it by developing the right product habits, not by magically knowing exactly what the customer wanted.
In this book, I’ll show you the five product habits that you need to find the critical problems that customers have and solve them better than anyone else.
- Learn the KISSmetrics Golden Motion Process
- How Optimizely Cornered 77% of the A/B Testing Market
- The One Simple Formula for Rapid Product Iteration