How TurboTax Used Design and Emotion to Solve a Boring Problem and Dominate an $11B Industry
Millions of people electronically file their taxes online every year. In 2017 alone, more than 52M people filed self-prepared tax returns electronically. From basic individual returns to complex organizational tax… Keep reading
How GitHub Democratized Coding, Built a $2 Billion Business, and Found a New Home at Microsoft
When Tom Preston-Werner, Chris Wanstrath, and PJ Hyett got together in 2008 to collaborate on a project, the three friends fully intended for their side hustle to be just that—a… Keep reading
How Slack Became a $5 Billion Business by Making Work Less Boring
Slack isn’t just the fastest-growing SaaS startup in history. It also accomplished the seemingly impossible in just five short years: Slack made work fun. Slack’s tagline is “Be Less Busy,”… Keep reading
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Invisible Asymptotes: The Part of the Growth Curve No One Talks About
Eugene Wei was Amazon’s first analyst in strategic planning, which means he focused on forecasting the company’s future—anywhere from a month to a decade down the road. He recently wrote… Keep reading
How Spotify Built a $20 Billion Business by Changing How People Listen to Music
In 2006, the landscape of the music industry was very different from what it is today. Peer-to-peer music sharing service Napster was long dead and buried, having been hunted to… Keep reading