How Pinterest Became an $11 Billion Company by Organizing the World’s Hobbies

Many startups seem to think that the only way to succeed is to entice early adopters in the tech industry into using their product. There’s no denying that a viral… Keep reading

How Two Designers Created Airbnb—and Turned It Into a $30 Billion Company

No two startups’ journeys are exactly alike, but some companies have origin stories that are more unorthodox than others. Many founders are engineers or have a strong technical co-founder. Very… Keep reading

How Box Conquered the Enterprise and Became a $1.7 Billion Company in a Decade

The myth of the college student who drops out to create the world’s next technological innovation in their garage is one of Silicon Valley’s most well-worn tropes. Yet every few… Keep reading

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How Whole Foods Started an Organic Revolution and Became a $13 Billion Company

These days, it’s easier than ever to find locally grown organic produce. Every week, thousands of farmers’ markets spring up all over the country, offering healthy, delicious fruits and veggies… Keep reading

How TurboTax Used Design and Emotion to Solve a Boring Problem and Dominate an $11B Industry

Millions of people electronically file their taxes online every year. In 2017 alone, more than 52M people filed self-prepared tax returns electronically. From basic individual returns to complex organizational tax… Keep reading

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