How Box Conquered the Enterprise and Became a $1.7 Billion Company in a Decade

The myth of the college student who drops out to create the world’s next technological innovation in their garage is one of Silicon Valley’s most well-worn tropes. Yet every few… Keep reading

How Whole Foods Started an Organic Revolution and Became a $13 Billion Company

These days, it’s easier than ever to find locally grown organic produce. Every week, thousands of farmers’ markets spring up all over the country, offering healthy, delicious fruits and veggies… Keep reading

How TurboTax Used Design and Emotion to Solve a Boring Problem and Dominate an $11B Industry

Millions of people electronically file their taxes online every year. In 2017 alone, more than 52M people filed self-prepared tax returns electronically. From basic individual returns to complex organizational tax… Keep reading

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How GitHub Democratized Coding, Built a $2 Billion Business, and Found a New Home at Microsoft

When Tom Preston-Werner, Chris Wanstrath, and PJ Hyett got together in 2008 to collaborate on a project, the three friends fully intended for their side hustle to be just that—a… Keep reading

How Slack Became a $5 Billion Business by Making Work Less Boring

Slack isn’t just the fastest-growing SaaS startup in history. It also accomplished the seemingly impossible in just five short years: Slack made work fun. Slack’s tagline is “Be Less Busy,”… Keep reading

Your product team needs these habits to grow the business faster

Learn the five product habits that you need to find the critical problems that customers have and solve them better than anyone else.